True fans are 24/7. Fan engagement should be too.
At Summit, Brandon Jirousek, SVP of Digital experience at the Cleveland Cavaliers, will show how the team is building on Avalanche to stay connected to fans outside Rocket Arena.
Everyday purchases become rewards → Fan engagement grows.
Brandon has built the Cavaliers’ digital operation from the ground up, leading web, mobile, growth, AI strategy, and Cavs Rewards.
Through Cavs Rewards, everyday purchases can become game tickets, VIP experiences, merchandise, memorabilia, and digital achievements, giving fans more ways to engage wherever they live.
Come to Summit to learn how one of the NBA’s most innovative digital teams combines great content, personalization, and loyalty technology to make fandom more rewarding year-round.
Tickets:
avalanchesummit.com
Sept 16–17 | Chelsea Industrial, NYC